Sunday, June 15, 2008

The Long Tail

So far I am enjoying Anderson's The Long Tail. I enjoy reading about the trends of business/selling throughout modern time. Before I started this post I was attempting to articulate my thoughts but I'm back to my original phrase" give the people what they want". Anderson mentions the Sears catalog, and the vast amount of cheap, accessible goods- people wanted the ability to purchase new things and the Sears catalog gave them that option. He also mentions B&N and how their superstore carries 10x more titles than small booksellers with a wide range of topics. B&N also also started letting people read in their store and offer Starbucks as well. People want more choices and better prices with less hassle. Libraries are already benefiting from the long tail. We offer a multitude of programs for all ages, Internet access, ILLs, research help, and the list goes on. We are giving the people what they want. We do our best to keep up with new trends, new books (bestsellers and local authors), knitting classes, art shows, you name it!

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